The Power of Visibility, Value, and a No-Nonsense PR Mindset - A Conversation with Sarah Stephens

I sat down with the brilliant Sarah Stephens, PR expert, strategist, and founder of the Be Seen Method, to talk about what visibility really means in today’s business world.

With over 25 years in PR, Sarah brings a wealth of experience that blends the best of traditional media, modern marketing, and a strong commercial lens. Her career has spanned everything from high-level agency work to partnerships with major airlines, and a bold pivot into luxury travel during COVID-19 that proved just how agile and creative she really is.

Now, she’s returned to the corporate space with fresh eyes, supporting internal marketing teams and teaching personal branding at the leadership level. We talk about how her work is helping directors stop hiding behind logos and start showing up as the face of their organisations.

Sarah doesn’t hold back when it comes to calling out outdated corporate behaviour either. From ghosting to decision-by-committee paralysis, she shines a light on what really gets in the way of progress, and why better, more human communication is the thing that will actually move the needle.

We also dig into the role of AI in content creation, and her view is one I absolutely share: AI can support the work, but it cannot replace real-life experience, strategic thinking, or genuine care. And relying on it too heavily? That’s where the cracks start to show.

If you’re ready to stop winging it and start making smarter business decisions, come and join me inside The B2B Club – my free Facebook group packed with practical tasks, monthly Q&As, and live trainings to help you get seen (and paid) by corporate clients.