Strategy Meets Soul – A Conversation with Vix Marie

Vix Marie brings a breath of fresh air to the world of business strategy, blending science, spirituality, and psychology to help unconventional entrepreneurs build businesses that actually feel good to run. 

We talk about what’s no longer working in the traditional business world, especially the outdated, academic approach that so often overlooks the individuality of the business owner. Vix doesn’t hold back when it comes to calling out the industry’s obsession with rigid formulas and money-first messaging. Instead, she offers a more holistic, human-first approach that’s rooted in self-awareness, emotional regulation, and strategic clarity.

She shares how exploring the subconscious mind and confronting limiting beliefs isn’t just for the ‘woo-curious’, it’s essential work for anyone who wants to run a sustainable, fulfilling business. And it’s just as relevant for corporate leaders as it is for entrepreneurs.

We also dig into some of the real frustrations we both share around the coaching industry, like the constant push for quick wins and copy-paste strategies that ignore nuance and depth. Vix’s take is refreshingly grounded, offering practical steps for those who want to lead with intention, not just ambition.

This is a conversation for anyone who knows deep down that strategy and soul can, and should, coexist.

About Vix Marie

thewitchway.online

If you’re ready to stop winging it and start making smarter business decisions, come and join me inside The B2B Club – my free Facebook group packed with practical tasks, monthly Q&As, and live trainings to help you get seen (and paid) by corporate clients.